Typography

More and more magazines are using either inserted hand written text or typography that suggests that it is hand written or freehand. You will observe this is only likely to found in magazines that have some sort of artistic influence either fashion, music or even art itself, you would be unlikely to find this typography on a magazine that focuses on computer gaming or fishing. If something is hand written, it makes it personal, it makes it seem as though someone has made the effort to write something themselves. Again the idea is to create a sense of rebellion, for hundreds of years newspapers have been printed using a printing press, typewriters and computer; what better to challenge the conventions of a modern publication than writing on the pages by hand.


Elle UK magazine although its message and its audience differs slightly from mine took this idea and used it so effectively for their London issue in October 2009, the way they’ve scribbled nonsense notes and doodles around the editorial photography is masterful it makes the work much more directed and although it isn’t a narrow it targets its audience much more specifically. This is what gave me the inspiration to use freehand font on my magazine. However, while I have used it much more subtly I think the affect is still the same.