Audience profile for my magazine
Wednesday, 17 November 2010
Audience profile for my magazine
Demographics
Age: 16-30
Gender: Both, female (mostly).
Regionality: City people, urban.
Marital status: Single
Social status: B C1, middle - lower middle- semi-skilled, but usually working in the lower ranks, retail etc.
Interests: Fashion, Underground and classic old Music & Film, Culture, Arts, Photography.
Aspiration: Showbiz, glamorous but grungy lifestyle; see Pixie Geldof, Alice Dellal & Agyness deyn.
Psychographic
Individual
Most likely students, looking to rebel
Lifestyle subsets
Pinks and Indies
The importance of yesterday and tomorrow
The magazine has emphasis on vintage fashion and music as well as post-modern London fashion and new underground music. It is about finding a balance between old school and trendy.
‘LOVE is a twice-yearly compendium of inspiration - for designers, for artists, for anyone looking for visual ideas; for anyone who loves fashion and design so much that they want to climb inside the heads of their heroes.
Fashion is part of a creative cross-cultural dialogue and, for this reason, LOVE opens its readers to the most exciting developments in music and art as well as fashion to reveal the shape of tomorrow's aesthetics in its purest form.’
A day in the life of my Target audience
Get up, have a cup of coffee and a cigarette
Spends approx 1 hour getting ready, big hair, chic clothes etc
Might get on a bus or train to get to work, college or uni likely to be studying fashion, art, photography
Listens to iPod, indie band not mainstream not in the charts
Meets friends for lunch in a coffee shop, very indie, more cigarettes cups of tea, light lunch
Back to work before they go out at night, likely to a gig hall or small bar for drinks, less likely to go to pop nightclubs etc.
Things on my mood board
Rage- A film about the Fashion worls in newyork. Gritty and stylish. Not a big film and didn’t go through cinemas.but subverts regular film conventions.
Amy Winehouse- rebel, drug addict. (although its sad) many may look upto her.
Beyond Retro- A non-commercial kooky vintage shop of London, like Portobello Rd.
Polaroid camera- Able to create a memory in a moment, don’t need digital camera, polaroid = vintage/classic.
Alice Dellal- A London model, cool but not glamorous, a famous example of the audience.
Scooter- sixties classic, retro gives the audience freedom, also can be used from age of 16.
Cigarettes- they give them the illusion of being ‘cool’ and ‘rebellious’ (Lily Allen, Amy Winehouse, Pixie Geldof)
Velvet Underground- Sixties band, linked with Andy Warhol ‘the factory’ cool sixties in New York.
Lady Gaga- individual, iconic, fearless. a gay activist. hugely influencial.
Vogue-
Fashion is part of a creative cross-cultural dialogue and, for this reason, LOVE opens its readers to the most exciting developments in music and art as well as fashion to reveal the shape of tomorrow's aesthetics in its purest form.’
A day in the life of my Target audience
Get up, have a cup of coffee and a cigarette
Spends approx 1 hour getting ready, big hair, chic clothes etc
Might get on a bus or train to get to work, college or uni likely to be studying fashion, art, photography
Listens to iPod, indie band not mainstream not in the charts
Meets friends for lunch in a coffee shop, very indie, more cigarettes cups of tea, light lunch
Back to work before they go out at night, likely to a gig hall or small bar for drinks, less likely to go to pop nightclubs etc.
Things on my mood board
Rage- A film about the Fashion worls in newyork. Gritty and stylish. Not a big film and didn’t go through cinemas.but subverts regular film conventions.
Amy Winehouse- rebel, drug addict. (although its sad) many may look upto her.
Beyond Retro- A non-commercial kooky vintage shop of London, like Portobello Rd.
Polaroid camera- Able to create a memory in a moment, don’t need digital camera, polaroid = vintage/classic.
Alice Dellal- A London model, cool but not glamorous, a famous example of the audience.
Scooter- sixties classic, retro gives the audience freedom, also can be used from age of 16.
Cigarettes- they give them the illusion of being ‘cool’ and ‘rebellious’ (Lily Allen, Amy Winehouse, Pixie Geldof)
Velvet Underground- Sixties band, linked with Andy Warhol ‘the factory’ cool sixties in New York.
Lady Gaga- individual, iconic, fearless. a gay activist. hugely influencial.
Vogue-
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