Magazine Contents Page Analysis
Q magazine
Q magazine is very effective at maintaining a constant colour scheme so that the magazine is consistent and flows well from page to page. This is demonstrated on the contents page because the predominant colours are black white and red which are also heavily featured on the front cover. The top corner of the image gives the issue number 267 which shows that the magazine has history this is often used to give a magazine credibility similarly when products use the term ‘since 1885) it shows that the product has maintained success over time. Also beneath this it shows the website and the myspace page which appeals to a younger target audience which is something that this magazine which is predominately targeted at older males is clever to so to try and reach the younger social networking audience.
The idea of taking new bands and old bands to broaden the audience is used again the contents itself as the large central picture is of a relatively new young band ‘the courteeners’ but the review article at the bottom of the page is for ‘nick cave’ who’s heyday was in the late 70s early 80s but has recently been revived with new band the bad seeds. His, is the sort of music that the audience would have grown up with so the familiarity of him would attract the audience.
The magazine adopts a fairly typical layout for the contents page using ‘features’ and ‘every month’ as their main sub headings for the contents the use of bold story titles and red numbers which run down one side of the page make the contents page easy to follow for a target audience that doesn’t have a lot of time. Other items that would appeal to the 30 year old middle class male, are things like the ‘oasis special’ and ‘MP4’ this is incorporating politics into the music MP4 is a band that consists of four members of the British parliament, the section is also given an element of humour which appeals to the audience.
By giving pull quotes and intriguing headings to the stories, it makes readers who pick up the magazine more interested in what else in enclosed. Especially as the magazine is mostly aimed at people who live in cities and therefore do not have a lot of time. It is important that the magazine grabs the reader within about 10seconds of picking it up which is why the headings used are so effective because it gives the idea of each story but tells you little enough so that the prospective buyer will make the purchase.
The magazine taps into its target audience by including things like cross words these are things that challenge the reader intellectually and is interesting to them. However does not include things like gig guides which are included in NME because the audience is mostly no likely to go to like gigs as they are more marketed at teenagers, although this does generalise the audience they are mostly unlikely to be interested in live gigs.
Q magazine
Q magazine is very effective at maintaining a constant colour scheme so that the magazine is consistent and flows well from page to page. This is demonstrated on the contents page because the predominant colours are black white and red which are also heavily featured on the front cover. The top corner of the image gives the issue number 267 which shows that the magazine has history this is often used to give a magazine credibility similarly when products use the term ‘since 1885) it shows that the product has maintained success over time. Also beneath this it shows the website and the myspace page which appeals to a younger target audience which is something that this magazine which is predominately targeted at older males is clever to so to try and reach the younger social networking audience.
The idea of taking new bands and old bands to broaden the audience is used again the contents itself as the large central picture is of a relatively new young band ‘the courteeners’ but the review article at the bottom of the page is for ‘nick cave’ who’s heyday was in the late 70s early 80s but has recently been revived with new band the bad seeds. His, is the sort of music that the audience would have grown up with so the familiarity of him would attract the audience.
The magazine adopts a fairly typical layout for the contents page using ‘features’ and ‘every month’ as their main sub headings for the contents the use of bold story titles and red numbers which run down one side of the page make the contents page easy to follow for a target audience that doesn’t have a lot of time. Other items that would appeal to the 30 year old middle class male, are things like the ‘oasis special’ and ‘MP4’ this is incorporating politics into the music MP4 is a band that consists of four members of the British parliament, the section is also given an element of humour which appeals to the audience.
By giving pull quotes and intriguing headings to the stories, it makes readers who pick up the magazine more interested in what else in enclosed. Especially as the magazine is mostly aimed at people who live in cities and therefore do not have a lot of time. It is important that the magazine grabs the reader within about 10seconds of picking it up which is why the headings used are so effective because it gives the idea of each story but tells you little enough so that the prospective buyer will make the purchase.
The magazine taps into its target audience by including things like cross words these are things that challenge the reader intellectually and is interesting to them. However does not include things like gig guides which are included in NME because the audience is mostly no likely to go to like gigs as they are more marketed at teenagers, although this does generalise the audience they are mostly unlikely to be interested in live gigs.
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